The History of
Superior Livestock Auction
|In January of 1987, SUPERIOR
LIVESTOCK AUCTION introduced satellite video marketing to the
nation's cattle industry and forever changed the way load lots of
cattle were marketed. From that first auction at the National
Western Stock Show in Denver, Superior has grown to become the
largest livestock auction in the United States, marketing over one
million head of cattle annually.
Through its complete marketing network, Superior
Livestock Auction serves both buyers and sellers throughout
the United States. Unlike conventional marketing methods, buyers
have the opportunity to view, evaluate and make selections from
cattle across the country in the convenience of their office or
living room. Consignors can offer cattle, seen in their natural
surroundings, to a larger potential buyer base. Load lots of
country fresh cattle are marketed using the most accurate form of
pricing discovery available -- competitive bidding. Superior has
created a truly national livestock market, where prices are
discovered without regard to local climate conditions, or demand.
Livestock Auction is a national marketing company, with over
350 trained and experienced representatives located in all of the
major beef producing areas. National promotional programs and
extensive mailings insure visibility throughout the country for
sellers, whether offering one load or many loads. Bi-weekly
cataloged auctions and regular weekly auctions, provide an avenue
for both buyer and seller to take advantage of current market
From the time we set foot on the seller's property until the
cattle are sold and reach their new owner, personal hands-on
attention is given to insure the sales contract is followed
completely. From the preview to the concise, informative sales
The success and growth of Superior
Livestock Auction is the result of its reputation for honesty
and integrity, its qualified and professional staff, thousands of
satisfied customers, its leadership role in industry innovations,
and its goal to be the best, most complete livestock marketing
service in the industry.
Broadcast your next production sale or infomercial of your
product or service on Infomercial TV, Galaxy 3, Channel 18...the
Home of Superior
Livestock Auction . It's the easiest, most cost effective way
to broaden your buyers base. Whether you want to bring more buyers
to your auction on sale day or introduce your company or product
to customers form coast to coast, you can get it done...via
satellite with superior Productions.
Duarte - Your Superior Livestock Representative
Marketing cattle THE SUPERIOR WAY begins with contact
being made between the producer and Eric Duarte (as a superior
representative). Once the producer agrees to consign the cattle,
we will view and film the cattle in their natural surroundings.
Next, a consignment contract which describes the breed type, base
weight, number of head, frame size and condition, feeding program,
weighing conditions and health program is completed and signed by
the consignor. It is then forwarded to Superior's Brush, Colorado
The film of the cattle is sent to Superior's Fort Worth, Texas,
office where experienced personnel edit the film in preparation
for the preview and auction. Information from the consignment
contract is entered into the computer by trained office personnel
and an on-line catalog is prepared from this information. The
printed version of the on-line catalog is then mailed to potential
buyers who must register for a buyer's number.
The day of the auction, buyers and sellers alike are either at
the auction site or viewing the auction via a nationwide satellite
broadcast from the comfort of their office or living room. The
auctioneer conducts the auction as load lots of cattle are sold to
buyers bidding at the auction site or via telephone.
Following the auction, we will contact the successful bidder to
arrange a delivery date. All cattle are sold F.O.B. the
consignor's farm or ranch.
On the day of delivery, we will be present to oversee the
sorting and loading of the cattle onto the buyer's truck. At
delivery, the seller is issued a check drawn on Superior's bonded
custodial account. Payment is also due from the buyer at that
The cattle are weighed and shipped directly from the ranch to
the buyer's feedlot, farm, or ranch. This greatly reduces stress
and potential health problems to the cattle.
Advertise on Superior
Show your product or service to thousands of buyers and consignors
who watch Superior every Friday morning on G-3, Channel 18. If
it's Friday morning, Superior has an auction...and our customers
will be there! You can tap into our established market audience.
Need a video or multimedia piece? No Problem. Our staff has a
combined 75 years of media production experience. Our experience
is primarily in the agricultural marketing arena. From script to
screen we can help you create a communication tool within your
(541) 891-7863 ~ (541) 891-7963
© 2005 Duarte Sales, All
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